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Project Aims

The European tourism market is in flux - by this we mean not so much the massive restrictions and losses caused by C-19 in 2020 and 2021, but rather those changes that will come to the market when Corona - in all likelihood - no longer plays a major economic role. It is expected that by 2023 tourism returns to the 2019 level, however it is also expected that the tourism market will have changed by that time. First surveys say that costumer behaviour will change in terms of attitudes and use of online/offline services, owning vs. sharing, in-house vs. outhouse services, local/regional products and services, etc. - and above all, sustainability and climate protection will have arrived in mainstream society in all EU countries and have a top priority in relation to purchasing and consumption behaviour. Tourism industry will be affected strongly affected by these developments, because it is not only Europe’s third largest industry providing about 27 million jobs, it also a major polluter of environment 

CREDinGREEN will introduce the concept of micro-credentials to a broad professional audience and work in national working groups with education experts (HE and VET level), business representatives and political stakeholders and policy makers on the important question of how these can be anchored at the institutional level and accredited at the regional and national level.

There are still many unresolved issues, some of which require individual solutions from country to country and from institution to institution. In any case, it is also our concern to link the national working groups with policy makers and stakeholders at the European level. We create a holistic training programme with 1 micro-credential on Green Tourism, which will provide working tourism managers with all the necessary knowledge and skills in time for these changes.

Anna-Carina Mohrholz

Project Management International

ERASMUS+ Strategic Partnerships

Tel.: +49 335 56 21 2106
E-Mail: mohrholz@ihk-projekt.de

CREDinGREEN: Responding to tourism market changes caused by C-19 and Green Deal
through micro-credential-certified upskilling of SME tourism managers 
Project results

How will you benefit from it?

Through the development of the training course and its implementation in the pilots,  both educational staff and learners (tourism managers) will be trained in the new orientation of Green Tourism; especially for the latter this is of enormous importance and the acquired knowledge and skills can be directly implemented in the SMEs and their services, making them much more environmentally friendly.
 

The training of educational experts in the professional production of webinars and tutorials, enables the educational institutions to offer the whole course online. This leads not only to a direct competence development of the trainers, but also to a long-term increase of the digital education offer

 A very important influence will be the engagement with micro-credentials among educational institutions, but also among business representatives. On the one hand, this is an innovative educational concept, which in the short term can be trained in a market-oriented, customer-oriented and high-quality manner at the interface between HE and VET. This opens up new target groups in post-graduate vocational training for educational institutions and improves, shortens and cheapens lifelong vocational learning, in this case for tourism managers (EQF Level 5+). Internalising the concept of micro-credentials as soon as possible and incorporating it into the educational offer, finding ways and cooperation partners for a high-quality accreditation and ensuring a high market acceptance for it will only bring benefits to all parties involved.

CREDinGREEN: Responding to tourism market changes aused by C-19 and Green Deal
through micro-credential-certified upskilling of SME tourism managers

ERASMUS+ KA2
Coordinator: Fachhochschule des Mittelstandes (FHM) Bielefeld
2021-1_DE02-KA220-VET-000029979
2021-2023

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Responding to tourism market changes caused by C-19 and Green Deal
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